Twintastic! Gucci dresses 68 identical twin girls in matching finery in Milan

Sixty-eight pairs of identical twins dressed in matching pairs of catwalk finery (two dazzling lurex gowns with shark-bite cutouts, two bespoke silk ensembles embroidered with cherry blossoms, two pinstripe suits with lady bags) It was a mic drop visual moment. drama that brought the house down at the Gucci show at Milan fashion week.

To cast the show, Gucci had sent a secret scouting party to Twins Day, a twins’ convention in Twinsburg, Ohio. The audience, divided into two separate rooms, didn’t know they were seeing twins until the final moments, when a screen was raised dividing the rooms and each model held hands with a brother who had been walking alongside them all day. show.

Looking at identical twins can be like seeing a natural wonder of the world. The twinning is “so familiar, yet so powerful,” said the show’s creative director, Alessandro Michele, after the show. Twins, he said, remind us of “the connective tissue” in families and in society.

“I use the catwalk as a theatrical stage, and fashion strongly speaks of ideas of otherness. I know that I have another side of me: I know it when I go to my therapist. We all have another side of us and sometimes we meet that person and hold hands,” Michele said. Before the show, guests were sent a Rorschach test to complete, rather than invitations, because “this show is about what you find when you dig inside yourself, so I wanted to prepare everyone for that,” he added. designer.

Related: Prada gets carried away with ‘mistake gestures’ at Milan Fashion Week

On the catwalk, toy gremlins peeked out of chic leather bags, because “gremlins are small animals, but they can be mischievous. They are like your own fear of your evil self.” Michele’s boundless eccentricity may seem like an unexpected match for Italy’s biggest luxury brand, but she reaps dividends, as sales of more than $10 billion last year attest.

Michele dedicated the show to the women she calls her “twin mothers.” He grew up with his mother, Eralda, and his twin, her aunt Giuliana, two women so close they seemed “magically multiplied,” he said.

Another runway play is expected at Milan fashion week this weekend. The glamorous and mutually lucrative love affair between Milanese powerhouse Dolce & Gabbana and the Kardashians, pop culture’s first family, is set for a public display of affection with Kim Kardashian as the star of the Dolce & Gabbana show on Saturday night. the afternoon.

Kardashian’s social media channels have featured close-ups of jeans bearing a “Kim x Dolce & Gabbana” tag, while a much-photographed visit to the designers’ headquarters in Milan by the businesswoman and model, dressed in a crystal-encrusted catsuit has fueled rumours. of a fashion collaboration.

The longstanding love between the Kardashians and Dolce & Gabbana became official in May when the designers hosted Kourtney Kardashian’s wedding to Travis Barker. Dolce & Gabbana dressed the bride and her family for the four-day event, during which vows were exchanged at the designers’ home in Portofino and guests were whisked away on boats dressed in Dolce & Gabbana prints. Brand performance firm Launchmetrics estimated that the wedding earned the fashion brand $25.4 million in media impact value.

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