Gordon Brothers, majority owner of Nicole Miller, has partnered with Zaralo LLC to expand the designer’s fashion and lifestyle brand.
The partnership with Zaralo is seen as an important step in the evolution of Miller and Gordon Brothers’ plan to expand the brand’s licensee portfolio, strengthen its e-commerce presence and develop more strategic wholesale and retail relationships, after making a majority investment in Nicole Miller in February.
As part of the deal, Miller will introduce a small capsule collection of black dresses in mid-October for the upcoming holiday season. The collection is inspired by the most iconic Miller silhouettes from the archives and will be available on the Nicole Miller website. Zaralo also offers Nicole Miller dress and sportswear collections for spring 2023.
“Our partnership with Zaralo will fuel further growth for the already successful Nicole Miller business and allow the brand to continue to reach consumers globally,” said Carolyn D’Angelo, general manager of brands at Gordon Brothers, who oversees Nicole Miller. . “Nicole Miller is celebrating her 40th anniversary this year and our goal is to ensure that the brand continues to grow.”
Miller said: “It has been exciting to revisit my all-time favorite silhouettes and re-imagine them for this collection. Gordon Brothers truly understands the DNA of the brand, and I look forward to our growing partnership with Zaralo.”
David Lomita, CEO of Zaralo LLC, added: “For our retail partners, we believe that the combination of Nicole Miller’s iconic design philosophy and modern prints with the quality and practicality that Zaralo is known for will resonate in the today’s consumer.
Miller told WWD, “I’ve tried to get out of manufacturing as much as I can. I’ll transfer the dress collection to our licensee. I will be doing special, one-of-a-kind, more expensive pieces here, just a high-end collection,” he said. (Zaralo will manufacture the clothing and prêt-à-porter collection).
Miller explained that when she started her business, she started with little black dresses and moved on to multicolored ones. “That was one of the main things when I started my business that was really strong,” she said.
The capsule will have 10 pieces, including short dresses, a midi and some jumpsuits. It will retail for $169 to $250, which is less expensive than their previous dresses that were around $300 to $400. The size offering for the capsule will be 0 to 16.
Today, Miller holds licenses for eyewear, shoes, bags, luggage, children’s clothing and footwear, and home categories, as well as a European license for children’s clothing and ready-to-wear, and remains involved in product design.
Describing dresses and sportswear for spring, Miller said, “Obviously I’m known for prints and we create artwork from here. We are also doing a lot of linens and cottons for the spring.
“The quality is excellent and the fit appears to be excellent,” added Miller.
“There’s definitely a lot of room for expansion for Nicole, and she mentioned expanding the brand internationally,” D’Angelo said. Miller said that she sees potential for expansion in Europe.
Zaralo, which was founded in 1999, specializes in ready-to-wear womenswear and produces private labels for many retail partners. Brands include Zac & Rachel, Nanette Lepore, Sharagano, and Nina Leonard.